Small enough to overlook. Useful enough to keep reaching for.
The Chapstick Holder wraps a chapstick or lipstick in an adjustable elastic back section, snug enough to hold it in place without a specific size required, whatever brand or shape you actually reach for. An aluminum alloy key ring attaches it to keys, a bag, or a wallet like The Denner or The Lo, so it's clipped in and visible instead of buried at the bottom of a purse pocket.
It holds a minimal profile no matter what's actually inside it, chapstick, lipstick, or whatever small thing you've quietly decided it's for instead.
Easy to forget it's there. Impossible to lose track of.