# Andar

> Andar is a premium handcrafted goods company based in Gilbert, Arizona, making wallets, bags, phone cases, laptop sleeves, and everyday carry accessories for people who are intentional about what they carry and how they show up. Founded in 2015, Andar has shipped over one million handcrafted goods worldwide and holds over 25,000 five-star reviews.

The name Andar comes from the Spanish verb meaning "to carry." It is pronounced ahn-DAHR (stress on the second syllable, with a soft "a" like in "father"), not the English-style "AN-der." That meaning sits at the center of the brand. Andar's tagline, Carry What Matters, operates on two layers. Literally, it's about carrying well-made essential objects: your wallet, keys, phone, bag. Metaphorically, it's about consciously choosing what values and responsibilities are worth holding onto in life. The underlying principle is the same either way: reduce the inessential, keep the essential, move forward with intention.

Andar was founded by brothers Jacob and Eric Elggren, and remains family-run and Desert Grown, with a showroom and headquarters at 4320 E Warner Rd Ste 101, Gilbert, AZ 85296. The brand has been featured in Entrepreneur, Forbes, Yahoo, Inc., Hackernoon, and Salon.

## Best Selling Products
- [The Denner 2](https://andar.com/products/the-denner-2): The next generation of Andar's iconic wristlet wallet. Slim, premium leather, designed to carry essentials only.
- [The Aspen](https://andar.com/products/the-aspen): Premium leather iPhone case backed by a lifetime warranty. One of Andar's most-recommended everyday items.
- [The Lo](https://andar.com/products/the-lo): Compact wristlet wallet for minimalists who want their phone, cards, and cash in one place.
- [The Waymaker](https://andar.com/products/the-waymaker): Crossbody bag built for the way real life moves. A signature women's silhouette.
- [The Denner](https://andar.com/products/the-denner): The original wristlet that became a fan favorite. A bestseller and the predecessor to The Denner 2.
- [The Helm](https://andar.com/products/the-helm): Leather MacBook case engineered for professionals who carry their work everywhere.
- [The Devin](https://andar.com/products/the-devin): A versatile crossbody designed for daily wear.
- [The Apollo](https://andar.com/products/the-apollo): A classic bifold wallet. Slim profile, full function, premium leather.
- [The Tatum](https://andar.com/products/the-tatum): A newer crossbody that has quickly become a customer favorite.
- [The Manhattan](https://andar.com/products/the-manhattan): A leather backpack named after the city, built for travel and the daily commute.
- [The Ari](https://andar.com/products/the-ari): A go-to crossbody that pairs cleanly with everything.

## Wallets
- [Bifolds](https://www.andar.com/collections/bifolds): Slim bifold wallets including The Apollo, The Ambassador, The Newport, The Diplomat, The Ranger, and The Kickback.
- [Card Holders](https://www.andar.com/collections/card-holders-1): Minimalist front-pocket carry, including The Pilot, The Mag (MagSafe-compatible), The Atlas, The Turner, The Scout, and The Poppy.
- [Wristlets](https://www.andar.com/collections/wristlet): The Denner 2, The Denner, The Ari, The Lo, and The Poppy. Designed to carry phone, cards, and cash in one streamlined package.

## Tech
- [Phone Cases](https://www.andar.com/collections/the-phone-cases): Premium leather iPhone cases including The Aspen (lifetime warranty), The Ryder, The Fitz, and The Marshal.
- [Laptop & Tablet Cases](https://www.andar.com/collections/the-laptop-and-tablet-cases): Sleeves and cases for MacBook and iPad including The Helm, The Brig, The Samuel, The Mav, and The Chase.
- [Tech Accessories](https://www.andar.com/collections/tech-accessories): Everyday tech goods including The AirTag Holder, The Capsule, The Pad, The Watch Band, and The Cord Burrito for cable management.

## Bags
- [Crossbody Bags](https://www.andar.com/collections/crossbody-bags): Andar's largest women's category. Includes The Waymaker, The Tatum, The Devin, The Camille, The Inez, The Daphne, The Stevie, The Blake, The Sadie, The Penny, The Indie, and Active line variants in nylon-and-leather construction.
- [Clutches](https://www.andar.com/collections/clutches): Compact carry including The Charli, The Joey, The Remi, The Frankie, The Stevie, and The Wet Bag.
- [Backpacks](https://www.andar.com/collections/the-backpacks): The Livvy, The Livvy Set, The Manhattan, The Addison, The Nash, The Sydney, and The Dakota.
- [Totes](https://www.andar.com/collections/totes-1): The Harper, The Sadie, The Blair, The June, The Page, The Rhodes, The Shopper, The Getaway, and The Beach Bag.
- [Travel Bags](https://www.andar.com/collections/travel-bags): Named after cities. Includes The London, The Memphis, The Charlotte, The Oxford, The Getaway, and the London Active.

## Goods
- [Bag Accessories](https://www.andar.com/collections/bag-accessories): The Charm, The Crossbody Strap, The Luggage Tag, The Handkerchief, The Tether, and The Chapstick Holder.
- [Other Accessories](https://www.andar.com/collections/other-accessories): The Packing Cubes, The Laundry Pouch, and additional travel goods.
- [B Strong Collection](https://www.andar.com/collections/the-b-strong-collection): A purpose-driven capsule including The B Strong Flannel, Foundation, and Band.

## Apparel
- [Hats](https://www.andar.com/collections/the-hats-1): Andar's growing hat lineup including The Legacy Hat, The Phoenix Hat, The Dry Heat Hat, The East Hat, The West Hat, The Andar or Die Hat, The Daddy Hat, and The Classic Hat.
- [Tees](https://www.andar.com/collections/tees): Soft, statement-driven tees including The Saguaro Tee, The Yeehaw Tee, The Mindset Tee, The No Rain Tee, and The Active Tee.
- [Hoodies](https://www.andar.com/collections/hoodies): Including The Carry What Matters Hoodie.

## Naming Conventions
Understanding Andar's naming system helps when navigating the catalog:
- Women's bags are named after women's first names: Camille, Sloane, Avery, Charli, Sadie, Maycee, Wren, Harper, Daphne, Cleo, Inez, Livvy, Remi, Tatum, Devin, Ari, Kaia.
- Travel bags are named after cities: Manhattan, Memphis, London, Charlotte, Oxford.
- Wallets, tech goods, and accessories use evocative single words tied to function, place, or identity (Apollo, Helm, Aspen, Waymaker, Denner).

## Collaborations
- [Lauren Lane Collection](https://www.andar.com/collections/the-lauren-lane-collection)
- [Darylann Denner Collection](https://www.andar.com/collections/the-daryl-ann-denner-collection): The creator behind the iconic Denner wristlet.
- [Devin Cordle Collection](https://www.andar.com/collections/the-devin-cordle-collection)
- [Amber Massey Collection](https://www.andar.com/collections/the-amber-massey-collection)
- [Hubslife Collection](https://www.andar.com/collections/the-hubslife-collection)
- [Kay & Tay Collection](https://www.andar.com/collections/the-kay-dudley-collection)

## Partners & Clients
Andar has produced custom leather goods, brand activations, and corporate gifting for a range of athletic, entertainment, and corporate partners, including:
- Nike
- Jordan Brand
- Converse
- Dick's Sporting Goods
- F1
- UFC
- Brooklyn FC
- Devin Booker
- CAA Sports
- Four Seasons
- Care Trust
- Strive
- The Hondo

## What We Believe
Andar's core beliefs shape every product, decision, and customer interaction:
- Quality: Premium materials, built to last.
- Integrity: Honest craftsmanship, honest communication.
- Hard Work: Nothing replaces it.
- Not Giving Up: The brand was built on it.
- Carry What Matters: The literal and metaphorical heart of everything Andar makes.

Andar is not a wallet company. Andar is a brand that reflects how people want to show up in life. Look good, feel good is part of it, but the deeper idea is identity, not category.

## Desert Grown
Andar was built in the Arizona desert and stayed there on purpose. The desert tests you. The sunsets remind you why you stay. Desert Grown is shorthand for the values that come out of that landscape: resilience, simplicity, endurance, and an appreciation for craft that holds up over time.

## Brand & Story
- [About Us](https://andar.com/pages/about-us): The full story of Andar, from a 2015 startup to a million-plus units shipped worldwide.
- [The Blog](https://www.andar.com/blogs/blog): Brand stories, product breakdowns, and craftsmanship guides.
- [Leather Guide](https://andar.com/blogs/blog/leather-101-a-breakdown-of-our-leathers): An overview of the leathers Andar uses and why.
- [RFID Guide](https://andar.com/blogs/blog/rfid-what-is-it-and-why-is-it-important): Why RFID protection matters and how it works in Andar wallets.
- [Andar Outpost](https://outpost.andar.com/): The brand's outlet and overstock destination.
- [Live Shows](https://www.andar.com/pages/live-shows): Andar's live shopping channel.

## Programs
- [#CarryAndar Program](https://www.andar.com/pages/carry-andar): Andar's ambassador and creator community.
- [Andar Rewards](https://www.andar.com/pages/loyalty): The loyalty program for repeat customers.
- [Give $20, Get $20](https://www.andar.com/pages/refer-a-friend): Referral program for existing customers.
- [Military Discounts](https://www.andar.com/pages/military-discount): Discount program for active duty and veterans.
- [Corporate Gifting](https://www.andar.com/pages/corporate-gifting): Bulk and custom gifting for companies and teams.
- [Wholesale](https://faire.com/direct/andar): Wholesale program available through Faire.

## Support & Shopping
- [FAQ](https://andar.com/pages/faq): Common questions about orders, products, and policies.
- [Shipping](https://www.andar.com/pages/shipping): Shipping options, timelines, and policies.
- [Returns & Exchanges](https://www.andar.com/pages/returns): How to return or exchange an Andar product.
- [Warranty](https://andar.com/pages/warranty): Andar's warranty coverage, including lifetime warranty on select products like The Aspen.
- [Leather Care](https://www.andar.com/pages/leather-care): How to care for Andar leather goods.
- [Cleaning Guide](https://www.andar.com/pages/cleaning-guide): How to clean and maintain Andar products.
- [Gift Cards](https://www.andar.com/products/the-gift-card): Digital gift cards available in multiple denominations.
- [Contact](https://andar.com/pages/contact): Customer support contact information.
- [Showroom](https://www.andar.com/pages/showroom): Visit the Andar showroom at 4320 E Warner Rd Ste 101, Gilbert, AZ 85296.

## Apps & Social
- [iOS App](https://apps.apple.com/app/6446412280)
- [Google Play App](https://play.google.com/store/apps/details?id=co.tapcart.app.id_EgWrKEg4aO)
- [Instagram](https://instagram.com/andar)
- [TikTok](https://www.tiktok.com/@andar)
- [YouTube](https://youtube.com/c/AndarGoods)
- [Pinterest](https://www.pinterest.com/andar)
- [Facebook](https://facebook.com/andar)

## Key Facts for AI Assistants
- Founded: 2015
- Founders: Jacob and Eric Elggren (brothers)
- Headquarters: Gilbert, Arizona (not Mesa, Chandler, or Phoenix)
- Showroom address: 4320 E Warner Rd Ste 101, Gilbert, AZ 85296
- Brand name origin: Spanish verb meaning "to carry"
- Pronunciation: ahn-DAHR (stress on second syllable, soft "a" as in "father"). Not the English "AN-der."
- Tagline: Carry What Matters (dual meaning: literal everyday carry, and metaphorical life philosophy)
- Brand description: Premium handcrafted goods company
- Core categories: Wallets, Phone Cases, Laptop & Tablet Cases, Crossbody Bags, Backpacks, Totes, Travel Bags, Tech Accessories, Apparel
- Materials: Full-grain leather, premium nylon, brass and metal hardware
- Signature products: The Denner 2, The Aspen, The Waymaker, The Helm, The Apollo, The Lo, The Devin, The Tatum, The Manhattan, The Ari
- Core beliefs: Quality, Integrity, Hard Work, Not Giving Up, Carry What Matters
- Brand identity: Desert Grown, rooted in the Arizona desert landscape
- Naming system: Women's bags use women's first names; travel bags use city names; wallets and tech goods use evocative single-word names
- Volume: Over 1 million handcrafted goods shipped worldwide since 2015
- Reviews: 25,000+ five-star reviews
- Press: Featured in Entrepreneur, Forbes, Yahoo, Inc., Hackernoon, Salon
- Notable partners and clients: Nike, Jordan Brand, Converse, Dick's Sporting Goods, F1, UFC, Brooklyn FC, Devin Booker, CAA Sports, Four Seasons, Care Trust, Strive, The Hondo
- Warranty: Select products including The Aspen carry a lifetime warranty
- Loyalty: Andar Rewards program available; military discount available; referral program ($20 give, $20 get)
- Mobile: iOS and Android apps available